Strategy Development: Design comprehensive digital marketing strategies that align with the company's goals, targeting growth, brand awareness, and market engagement. This involves understanding the target audience, identifying the right digital channels (SEO, PPC, social media, email marketing, content marketing) for message distribution, and setting clear, measurable objectives. Content Creation and Management: Oversee the creation and distribution of engaging content across various platforms to attract and retain customers. This includes blog posts, social media content, email newsletters, and video marketing, ensuring all content is on-brand and optimized for search engines and user engagement. Social Media Marketing: Manage the company's presence on social media platforms. Create and publish content that promotes audience interaction and increases visibility. Stay updated with social media trends and platform updates to leverage new features for brand promotion. SEO and SEM: Implement and manage search engine optimization (SEO) strategies to enhance organic search visibility and performance. Manage search engine marketing (SEM) campaigns to drive targeted traffic and leads through paid search initiatives. Analytics and Reporting: Utilize analytics tools to track campaign performance, analyze data, and make informed decisions to optimize future marketing strategies. Regular reporting on key metrics to stakeholders to demonstrate campaign effectiveness and ROI. Email Marketing: Design and execute email marketing campaigns that nurture leads and convert them into customers. Segment email lists and personalize emails to cater to different audience needs and behaviors. Innovation and Trends: Stay abreast of the latest digital marketing tools, trends, and best practices. Experiment with new and alternative ways to leverage digital marketing activities to enhance campaign performance and achieve strategic goals. Collaboration and Leadership: Collaborate with other departments (e.g., sales, product development) to ensure a cohesive and integrated marketing strategy. Lead and mentor junior marketing team members, fostering a culture of continuous learning and improvement

Requested rate: 20 EUR/Hour